[Most Recent Entries]
Below are the 7 most recent journal entries recorded in
|Friday, March 1st, 2013|
|Oscar Nods: Winning Moments in Viewing, Tweeting and Music Sales
With a hotly debated host and a bevy of highly contested award categories, this year’s Academy Awards ceremony was a big media hit. And the flurry of opinions on everything Oscar-related—from who wore their tuxedo the best, to which jokes were off-color—helped drive TV viewership, social media buzz and music sales.
According to Nielsen, an average of 40.4 million TV viewers tuned in to the star-studded telecast on ABC, up more than one million viewers from last year. The event also prompted more than 6.4 million Oscar-related Tweets from 1.6 million people, according to data from SocialGuide. Emcee Seth McFarlane, creator of TV’s Family Guy, garnered the most Tweets, as his occasionally controversial material prompted more than 52,000 mentions across Twitter. The top Oscar moment of the night, however, came when Jennifer Lawrence took home the Oscar for Best Actress for her performance in Silver Linings Playbook. SocialGuide also found that close to 44,000 Tweets were sent into the Twitterverse when the actress hit the stage to claim her golden statue.
Live performances of all the nominated songs helped drive Tweets and lift music sales. Digital sales for Adele’s Oscar-winning song “Skyfall”, which the singer performed live at the awards, saw an increase of 56 percent from the prior week. Consumers have now purchased 1.6 million digital copies of the song.
Digital sales of the other Best Song nominees—all of which were performed during the telecast—also grew after they were performed. That exposure was especially beneficial to self-taught composer, songwriter and producer J. Ralph, whose song “Before My Time” (from the movie Chasing Ice) saw the largest increase in digital track sales among the nominees—consumer purchases increased by 96 times following the ceremony.
Digital download sales also jumped after the show for the Les Misérables song “One Day More” (performed by the movie’s cast, up 147%), “Goldfinger” (performed by Dame Shirley Bassey, up 310%), “And I Am Telling You” (performed by Jennifer Hudson, up 246%) and” The Way We Were” (performed by Barbra Streisand, up 209%).
Top Oscar Moments by Tweets per Minute
||No. of Tweets
||Jennifer Lawrence wins Best Actress
||Cast of Les Miserables performs “One Day More”
||Adele performs “Skyfall”
||Kristen Stewart and Daniel Radcliffe present Best Production Design
||Anne Hathaway wins Best Supporting Actress
||Best Original Song goes to Adele for “Skyfall”
||Zero Dark Thirty and Skyfall tie for Best Sound Editing
||Daniel Day-Lewis wins Best Actor
||Argo wins Best Picture
||Claudio Miranda accepts Best Cinematography award for Life of Pi
Top 10 Star Mentions on Twitter
|Wednesday, February 27th, 2013|
|Mobile in Media: A Q&A with Susan Whiting at Mobile World Congress 2013
Nielsen Vice Chair Susan Whiting delivered a keynote presentation and participated in a panel session at Mobile World Congress, the world’s largest mobile conference today. The event is attended by tens of thousands of people from more than 200 countries representing carriers, technology and consumer brands, and device manufacturers, among others. The topic of the keynote presentation was “Mobile in Media” and examined some of the disruptions taking place around content consumption. In this Q&A, Susan Whiting offers context on the topic and highlights some of the points she made in her presentation.
Q: Your presentation and panel session dealt specifically with the developments, disruptions and patterns as they pertain to mobile content. What do you see as a key need in the area of mobile content?
It is crucial that we make sure we’re asking the right questions about mobile. For content creators, the question really is: What do you want to happen? Figuring out that answer is the key to success.
Q: Can you explain what you mean?
The most successful mobile content is action-driven—it performs a task and delivers a clear outcome that satisfies a demand. Think about some of the most widely used apps. Each one solves a problem. Google Maps, Facebook’s mobile app, YouTube’s app are all popular because they deliver on a need.
Q: Are all mobile users created equal? In other words, do content solutions scale on a global basis?
There are certainly some content solutions that scale in the mobile space. But a mobile user in the U.S. is generally very different from mobile users in developing markets. For example, in Africa, we see very meaningful mobile penetration and use of cell phones for monetary transactions—and these aren’t on smartphones. They’re doing these transactions on simple feature phones. In major developed markets, cell phones to this point have been less about transactions and more about content consumption.
Q: How do mobile devices fit into the landscape of other devices in our collective world?
Our research shows that consumers are not abandoning one platform for another—they are spending more time than ever viewing and reading content. A report we released here yesterday demonstrates this very clearly. Roughly one-third of Chinese smartphone users we surveyed online said they have actually increased their viewing of traditional TV, despite also watching video on their mobile devices.
Q: Where do you see social media fitting into the world of mobile usage?
Mobile social media networking is, without a doubt, growing on a global basis. And mobile social chatter—with its unrivaled publishing speed and reach—is affecting other media platforms as well. Conversations around TV shows, for example, can have a real-time impact on the success of those shows. There is particularly heavy use of social media during television viewing by people 18 to 24 years old. The way we think about this, and it was discussed in the session here in Barcelona, is that mobile has the ability to amplify conversations taking place, no matter what the topic. We think that presents terrific opportunity.
Q: Is it just age groups we should be thinking about when it comes to understanding mobile habits in more detailed ways?
Well, as they say, age is just a number. It’s also just one data point. We have also seen strong trends across age groups, based on ethnicity, race and gender. In the U.S., for instance, we have found that African-Americans, Hispanics and Asians all spend more time on their mobile phones than whites.
Q: Lastly, why is this event important and how does Nielsen fit into a mobile conference of this nature?
Our business is understanding what people watch and what they buy—and they are doing both in the mobile space. We are in a unique position because we have the ability to understand the purchasing habits and viewing habits of people throughout their day—as they toggle back and forth between a mobile device and other platforms. As smartphones and tablets become our constant companions, understanding our complex relationships with them is the key to unlocking huge untapped potential for our clients.
|Tuesday, February 26th, 2013|
|Ads on the Move: How Messaging Has Gone Mobile
Mobile usage has become ubiquitous around the globe, and the growth in coverage is opening up media for consumers and content providers alike. Mobile devices are now constant companions in our everyday lives, and they’re becoming an integral way for brands and advertisers to reach consumers as they go about their mobile lives. Nielsen’s recent Mobile Consumer: A Global Snapshot report looks at the growth in mobile advertising, and how the reach and receptiveness to ads on smartphones is as diverse as the consumers in each market who use them.
In most markets, smartphone owners say they receive mobile ads an average of at least once a day. Indian smartphone owners say they see far fewer ads, as about 70 percent say they see mobile ads once a week or less. Smartphone owners in South Korea see mobile ads most often, as 78 percent say they receive mobile ads daily, and 95 percent say they see ads at least once a week.
So how receptive are consumers to mobile ads? It varies by market. In general, smartphone owners in developed markets are least likely to engage with mobile ads, and smartphone owners in in high-growth markets are more likely to interact. For example, 53 percent of Chinese smartphone owners surveyed say they sometimes click the ads they viewed. In contrast, Indian smartphone owners are the most receptive to location-based advertising—even though they were the least likely to receive mobile ads.
About half of the respondents in Brazil, China and the U.S. said they were OK with mobile ads if they allow them to access content for free.
For more information about how consumers around the globe are using mobile, download The Mobile Consumer: A Global Snapshot.
|Monday, February 25th, 2013|
|How the Mobile Consumer Connects Around the Globe
Mobile phones have reached a critical mass around the world, serving as constant companions for consumers regardless of demographics or geography. But how we engage with mobile devices and content varies depending on who and where you are. We took a closer look at these differences in a new report, The Mobile Consumer: A Global Snapshot, and found that while mobile usage is becoming increasingly ubiquitous around the world, usage differs significantly by market and demographic groups.
The report examines mobile consumer behavior, device preference and usage in Australia, Brazil, China, India, Italy, Russia, South Korea, Turkey, the U.K. and the U.S.
Device preference is evolving, as smartphone penetration continues to grow in most markets, especially in developed markets with widespread 3G/4G access. In the U.S. and South Korea, for example, smartphone owners now make up the majority of mobile consumers. And in many markets this increased penetration is being led by a new generation of young adults eager to embrace smartphone technology. Comparatively, in growing economies like India and Turkey, a growing group of mobile phone users prefer feature phones over other device options (80% and 61%, respectively).
Mobile usage also differs by device type and market. Smartphone owners tend to gravitate toward games and social networks, though the level of activity varies depending on the market. For example, smartphone owners in the U.S. were most likely to watch video and use maps/navigation apps, while Chinese users were more likely to access news and weather updates via their mobile apps. More than half of smartphone users in South Korea regularly use their devices for mobile banking, compared with 22 percent in Italy.
Understanding the differences among mobile consumers around the world is critical for brands looking to deploy mobile strategies in multiple markets. For more global consumer-focused insights on mobile behavior, download the full The Mobile Consumer: A Global Snapshot report here.
Nielsen will present some of the findings from The Mobile Consumer report tomorrow, Tuesday, Feb. 26 at Mobile World Congress.
|Thursday, February 21st, 2013|
|Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets
How many phones does the average consumer use to stay connected? In three of the high-growth BRIC (Brazil, Russia, India and China) markets, using multiple mobile devices is becoming the new norm. In India, however, the overwhelming majority (89%) of mobile owners still only carry one device, much like in the U.S., where only 17 percent of mobile subscribers own more than one phone.
An analysis by Nielsen shows that more than half of the mobile owners in Russia (51%) own two or more mobile phones, and nearly half in Brazil (48%) use multiple phones. In fact, ownership of three or more phones is highest in Brazil at 15 percent. The use of multiple phones is also a growing trend in China, where more than one in three mobile subscribers owns multiple phones.
So why are consumers increasingly owning multiple devices? In some cases, they keep their old device when they upgrade, saving the original device as a backup or alternate. In other cases, consumers carry separate devices for work and personal use. In China and Russia, for example, smartphone owners were more likely to use their handsets for business, whereas most non-smartphone owners had phones for personal use.
Another factor fueling the multi-phone trend in BRIC countries is the established market for secondhand and refurbished devices. In Brazil, secondhand and refurbished handsets account for about one in 10 phones. And as smartphone ownership continues to grow, smartphone owners in BRIC markets are slightly more likely to own a secondhand or refurbished phone.
Look for Nielsen at Mobile World Congress 2013, where our mobile experts will present insights on the everyday mobile behaviors of global consumers.
China and Russia: Online survey of 3,900 mobile subscribes aged 16 and older who were asked to identify what type of mobile device they own. Due to the online-only methodology in China, which excludes a large portion of China’s rural population, smartphone penetration may skew high.
India: In-person interviews with 3,900 mobile subscribers aged 16 and older who were asked to identify what type of mobile device they own.
Brazil: Phone interviews with 1,000 mobile subscribers aged 16 and older who were asked to identify what type of mobile device they own.
U.S.: From April-June 2012, online interviews were conducted with 76,204 mobile users aged 13+ who were asked to identify what type of mobile device they own.
For additional Methodology information, click here.
|Tuesday, February 19th, 2013|
|Pay-As-You-Phone: How Global Consumers Pay for Mobile
Payment options continue to expand as mobile access becomes globally more widespread, and consumers in most markets prefer pre-paid plans over contracted service, according to an analysis by Nielsen. In fact, the U.S. is one of the few markets where contract plans are more prevalent.
While consumers prefer pre-paid mobile plans in many markets, device type often affects how consumers pay for their mobile service. Specifically, smartphone owners in each global market were less likely to use prepaid plans than non-smartphone users during 2012. For example, 51 percent of China’s smartphone owners used prepaid services, compared with 59 percent of non-smartphone users. Consumers in more developed markets, like the U.K. and U.S., were the exception, especially among smartphone owners whose handsets are often subsidized by mobile carriers.
Payment preference for data plans is also different in markets where 3G/4G is more widely available, such as the U.K. Consumers are more likely to use unlimited data plans in developed markets like Korea and Japan, but other developed markets have a wider variety of pay-as-you-go options for data, such as pre-paid and pay-per-each-MB of use.
Look for Nielsen at Mobile World Congress 2013 where our mobile experts will present insights on the everyday mobile behaviors of global consumers.
For all countries, data was collected to be representative of census demographics and weighted to reflect natural device penetration.
India: From March-April 2012, Face-to-Face (F2F) interviews were conducted among 3,067 mobile users, including 1,593 smartphone users.
Turkey: From April-May 2012, F2F interviews were conducted with 776 mobile users, all of whom were smartphone users.
China, Italy, Korea, Australia, and Russia: Online survey of 8,595 mobile subscribes aged 16 and older. Due to the online-only methodology in China, which excludes a large portion of China’s rural population, smartphone penetration may skew high.
U.S.: From April-June 2012, online interviews were conducted with 76,204 mobile users aged 13+ who were asked to identify what type of mobile device they own
U.K.: Online interviews were conducted nationally in March 2012 among 1,607 mobile users, including 995 smartphone users.
|Digital Influence: How the Internet Affects New Product Purchase Decisions
Trying to decide on a new product to buy? Help is just a few clicks away.
According to a Nielsen global survey, the Internet is an important influence on consumers interested in buying new products in categories like electronics (81%), appliances (77%), books (70%) and music (69%). The trend is catching on in consumption categories too—such as food and beverages (62%), personal hygiene (62%), personal health/over-the-counter medicines (61%) and hair care (60%)—with respondents in Asia-Pacific, Latin America and Middle East/Africa most engaged in online decision-making. More than half of all global respondents consider the Internet important when it comes to purchasing new clothing (69%) and cars (68%).
U.S. respondents say the Internet is very/somewhat important when making a new product purchase decision for electronics (73%), appliances (63%), cars/auto (62%) and music (59%). Sixty-one percent turn to the Internet to help them make a new product purchase decision when it comes to books, and 51 percent consult the Internet when considering new food and beverages.
The findings are from the Nielsen Global Survey of New Product Purchase Sentiment, which surveyed more than 29,000 respondents with Internet access from 58 countries about new product awareness.
Social media is also an integral decision-making tool for consumers hunting for new products.
“Consumers are increasingly finding the Internet and mobile vehicles just as compelling as other more traditional advertising,” said Rob Wengel, senior vice president at Nielsen Innovation Analytics. “Social media can also be an effective soundboard to hear about potential issues or to identify future innovation opportunities. As reliance on social media continues to broaden for CPG products, it is especially impactful when used in combination with TV to enhance recall, facilitate one-on-one consumer engagement and dialogue, and listen to what consumers are saying.”
In the U.S., almost sixty percent (59%) of respondents said that they were much more or somewhat more likely to purchase a new product after learning about it through active Internet research, an Internet forum (30%), a brand or manufacturer’s website (45%), or through an article on a frequently visited website (39%). Respondents also said they were much more or somewhat likely to purchase a new product after learning about it through social media (30%), a Web ad (29%) or a video posted on a video-sharing website (27%).
For more detail and insight, download Nielsen’s Global New Product Report.